Ana Alcazar Values - Werte & Firmenphilosophie


ANA ALCAZAR Values



For people, by people


At Ana Alcazar, we believe that we should all take care of each other. Together we are stronger and can create a better world. Therefore, the following values are inscribed in our company DNA.






»We enjoy our work. It is important to us that we treat other in a respectful, appreciative and harmonious way."«





Fairness



We love fashion, and especially the people who wear our clothes. In our company, fair production conditions are a prerequisite for our quality and success. Our collections are produced exclusively in Europe. Our production sites are mostly owner-managed companies, which work on the basis of the high EU standards. Regardless of the location, the management guarantees fair and universal working conditions, which are regularly inspected on site. We also live these values internally – day after day. Our team stands for fair, pleasant and inspired work with our customers, employees, sales partners and service providers, as well as models and photographers.





Share & Care



We are aware that many people live in unfortunate situations. Wherever we can, we try to support women and children in need. At our company, nothing gets thrown away. We regularly donate collection pieces to a Munich women's shelter in order to provide a bit of comfort and confidence. We have sewn urgently needed fabric masks for a children's hospital at lightning speed and made them available free of charge.



Empowerment



Our business is based on people – and how we treat them is important. We are based in Munich, but we have a global perspective. 60 percent of our team are women. As female founders, it is important to us to promote and encourage women. We are committed to equality, diversity and inclusion and we support other women in being successful.






Story


Two sisters, one vision and a dose of the avant-garde – our story begins in 1985 with a burning passion for fashion and our first designs in the back room of a Munich boutique…

Read our story >


Design


Femininity as a statement: our collections impress with exact cuts, strong colours and precisely worked out details.

Find out what makes us special >


Responsibility


We cannot yet claim to be at our goal. But we work passionately every day on becoming the most sustainable version of ourselves.

Find out about our commitment >



Community



Our fashion is more than the expression of individual style. It reflects a whole way of life. Discover the people at Ana Alcazar now.


Become part of our community >



Discover the new collection!


Now you know our story and our team, but do you already know our latest collection? Made with love for detail, in our ateliers in Munich.


Here you can find the brand-new looks >