Ana Alcazar Über uns - erfahre alles über die Firmengeschichte der Firma Tricia Jones GmbH in München


Founded in Munich, at home in the world

Ana Alcazar is characterised and inspired by unconditional love for individuality and femininity. The collections are influenced by the avant-garde and never fail to surprise.

Our two designers, Be & Ju Ilzhöfer, embody the essence of the label – two strong women, sisters and former models who left behind the international catwalks in Paris and Milan for their vision. They designed their first models in a back room of their small Munich boutique. That was in 1985. Today, they have been managing their very own designer label for more than 30 years, with collections that celebrate the diversity of attractiveness as well as female self-confidence. This message is also captured in the name that the two founders created for their label: Ana Alcazar – melodious, vivacious and with its own, unique magic.

"Ana Alcazar is an attitude and way of life, and thus much more than just a way of dressing. We want our designs to emphasise personality and make every woman feel like she can do anything.”

- Be & Ju Ilzhöfer -

Ana Alcazar Short Facts:

Founders of the label Ana Alcazar: Be & Ju Ilzhöfer

History: Ana Alcazar was presented in 1995 as a subsidiary of TRICIA JONES GmbH (founded in 1985)

Headquarters: a former locomotive shed in Munich with a view over the Isar

Team: 30 employees in its headquarters

Everything under one roof: creative studio, design, marketing and logistics

Sales and distribution: our collections are available in over 20 countries

Collections per year: 4 (2 per season)

Plus: 2 limited black label collections (since 2013) + Capsule Editions

A look through the keyhole into the Ana Alcazar studios


Our values and deep convictions not only shape the core of our brand. They also guide our actions.

These are our values >


Femininity as a statement: our collections impress with exact cuts, strong colours and precisely worked out details.

Find out what makes us special >


We cannot yet claim to be at our goal. But we work passionately every day on becoming the most sustainable version of ourselves.

Find out about our commitment >


Our fashion is more than the expression of individual style. It reflects a whole way of life. Discover the people at Ana Alcazar now.

Become part of our community >

Discover the new collection!

Now you know our story and our team, but do you already know our latest collection? Made with love for detail, in our ateliers in Munich.

Here you can find the brand-new looks >