Everybody says 40 is the new 30; now we are as bold as to say 12 is the new 10: size 12 has made its step out of the shadows of being a plus size a long time ago. Today, there is no need to feel embarrassed anymore, if you are asking for size 12 in a department store. The latest economy- and textile industry surveys show that much more women of the 21st century wear size 12 than a few decades before. On the one hand this is based on the fact that the Germans are steadily growing, on the other hand on our change of habits concerning eating and moving around. According to results of the serial measurement program SizeGERMANY in the year 2008, 18.3 % of all women are wearing size 12. Only 3 % less than the group of ladies wearing the standard classic size 10 (21.2%). There has been a general shift towards larger sizes in the last couple of years. No wonder then that it’s rather easy to find a lot of magnificent pieces of clothing in size 12 and more these days: the fashion world has realized the need for new sizes and creates unique and well-fitting fashion that looks extraordinary on the beautiful curvy woman of today.