TREND COLOURS


COLOUR CODE: COLOURFUL

These are the colour trends for summer 2020




The fashion summer 2020 will be colourful! Every season the Pantone colour institute summarizes the most important fashion trend colours of the upcoming season in its "Fashion Colour Trend Report". These colours await us this summer:


1. COLOUR TREND RED
Fiery Red, Flame Scarlet & Beetroot Purple


The signal tone is one of the undisputed fashion colours of the spring / summer season 2020 and was seen on almost all catwalks and in every nuance during the fashion weeks. Red from head to toe is a nice trend on the catwalk, usually a bit too much for everyday use. Individual highlight pieces in red, on the other hand, harmonize wonderfully with cream white, dusky pink, black and nude.

>>> VIEW ALL LOOKS NOW IN COLOUR RED



2. COLOUR TREND ORANGE
Flame Orange, Saffron & Orange Peel


Summery and bright: outfits in intense orange attracted attention in both New York and London. If the orange-coloured complete look is a bit too much, it is the best to combine individual parts or accessories in orange with black, dark blue or olive green. Spice tones also harmonize perfectly with shades of cream.

>>> VIEW ALL LOOKS NOW IN COLOUR ORANGE




3. COLOUR TREND YELLOW
Yellow Iris & Sunlight


Yellow is the perfect companion to jeans blue, khaki or black and will also go wonderfully with silver, gray, brown, cream and beige in spring 2020.



4. COLOUR TREND GREEN
Storm, Chive & Cactus


Earthy shades of green harmonize particularly well with black, white and cognac brown - accessories in orange, yellow or pink set highlights.



5. COLOUR TREND BEIGE
Cuban Sand, Lark & Sinnamon Stick


Beige and camel colours match to almost everything. The colours look particularly elegant from head to toe or to white and black.


6. COLOUR TREND BLUE
Herritage Blue, Tanager Turquoise & Mosaic Blue


Easy to combine and less hard than black: blue - in different shades - is also a trend colour for spring and summer.

>>> VIEW ALL LOOKS NOW IN COLOUR BLUE



7. COLOUR TREND ROSE & CORAL
Blossom, Coral Pink & Blush Beauty


A summer without pink? Inconceivably. The delicate, feminine trend colour will remain in 2020. As a real "jack of all trades", the trend colour pink goes with almost every other tone - for example with dark green, gray, brown, beige, cream or pink.

>>> VIEW ALL LOOKS NOW IN COLOUR ROSE CORAL




8. COLOUR TREND PURPLE
Grape Compote & Rose Brown


For several seasons, purple has been making its big triumph in fashion: In spring / summer 2020, the mixed colour will be launched as the mysterious purple tone "grape compote".



8. COLOUR TREND WHITE
Blanc de Blanc & Brilliant White


Flawless, simple, modern: Classic white will also be considered by Pantone in spring / summer 2020 as one of the hottest trends.




ANA ALCAZAR

Designed in Munich ❤ Made in Europe




The colour guide through the world of fashion


In addition to the two most important trend colours of the year that are announced by the Pantone Color Institute every autumn, the jury, carefully selected from experts in the areas of fashion, lifestyle, beauty and decor, also chooses the hippest colour range of the season four times a year. For years, the Pantone fashion colour reports for spring, summer, autumn and winter have been indispensable for the whole lifestyle industry, because they depict the most relevant colours of the season. The trend colours of the Pantone Institute are a reliable guide concerning fashion trends, not only for the creators of fashion, but also for the customers. After all, fashion has history of its own.

The past, the present and the future.


Looking back, there have been several fashion trends that came to life one after another and succeeded each other. Many of which have influenced women’s fashion in a sustainable way, some were around for a short time only, but came back a few years later. And you can see their traces: Fringe dresses from the 1920’s have returned to the catwalks. The petticoat, as worn in the 50’s – also a classic at any fashion show. Shift dresses with the typical patterns from the 60’s – they also have reclaimed their place in haute couture as retro dresses. And looking back, no one would have thought that the outlandish look of the 80’s would ever return. But leggings as well as long tops are totally en vogue these days. And what about the 90’s? – Anything was possible at the fashion shows and on the streets. Apparently, nothing’s changed. Defining the style of the modern woman is harder than ever before, since the principle of individuality has influenced fashion in such a way that countless directions can coexist. If you want to predict the fashion trends of tomorrow, you need to have a kind of sixth sense to see which look will soon be all the rage. Just like the Pantone Institute, which may not be able to influence the different designs of the fashion designers, but still gives a clear guideline in the fashion jungle.


Fashion and colours without boundaries.


The flashy colours of the 90’s, when the whole world was supposed to be one big fashion show and unpredictability became the number one priority in styling, may have faded a little, but there’s one thing you can be sure of: it won’t be long until this colour trend reappears on the cat walks. One thing’s certain – the Pantone Color Institute will know about it. There’s no doubt about that! And so will we; because in our colour trend section you can find all the pieces of clothing by Ana Alcazar, sorted according to the latest Pantone colours. So, which colour do you fancy?